DIFFERENCE BETWEEN TRADITIONAL AND MODERN SELLING METHOD

TRADITIONAL SELLING

More importance is attached to the sale of the product in traditional marketing. They start with manufacturing and marketing when the product is sold and promoted in order to achieve profit sales. In this strategy, by intense marketing and advertising practises, new goods are placed on the market.

MODERN SELLING

Its main motive is customer satisfaction, which creates a relationship with MIS consumer and is accomplished through an integrated, wide range of marketing activities in the business. This approach considers the customer’s needs and preferences and is built accordingly.

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